John Volturo, best known for avant-garde marketing tactics, is behind some of the biggest aspirational consumer brands in the marketplace today. As the former senior vice president of marketing for Guthy-Renker, John spearheaded business development and marketing strategies for the direct marketing conglomerate and its world-renowned products like Chaz Dean Wen, Anthony Robbins, Winsor Pilates and Sheer Cover. Formerly the CMO of BeachMint, Silicon Beach’s most recognized startup, John was a primary player in the company’s genesis and early growth. In 2013 John founded Scriball, a community platform that unites brands and consumers through social, viral stories.
At Guthy-Renker (G|R), John was instrumental in multi-channel acquisition for the company; customer-marketing initiatives produced by John generated 14 new G|R subsidiaries, three of which had first-year revenues estimated at more than $35,000,000 each, with more than $400,000,000 P&L for all the G-R brands he managed. John also served as senior director of consumer marketing at BMG Direct, a membership-based music marketing industry leader. John oversaw multi-channel marketing and retention strategies for its 9,000,000-member merchandise club across five music genres, and over $800M in music and merchandise.
In 2010, John served as the chief marketing officer for BeachMint, signing talent and launching six different celebrity-driven fashion and lifestyle brands in less than 18 months. John played a key role in securing more than $70,000,000 in venture capital funding and built a strategic marketing team to support the company’s quick and rapid expansion.
In November 2013, John founded Scriball, a platform that connects brands and consumers through interactive immersive social
storytelling. Scriball uses multi-media and sequenced content to inspire creativity and build brand-to-consumer or consumer-to- consumer- based content and conversations.
John Volturo has lectured on strategic internet marketing and co-authored, How to Influence the Direction of the Consumer Dialog. John frequents panel and speaking engagements for marketing techniques, social media and emerging modes of social engagement. John is a member of the CMO Club, the CMO Council, and a mentor to the Silicon Beach startup community. John received his MBA with a concentration in Marketing Management from Drexel University and his B.A. in Communications from
Temple University. John is a strong supporter of the LGBT community and PTSD recovery organizations. John and his husband,
Adam Christian, live in Los Angeles, Calif. with their twin daughters.
For more info on Scriball, visit www.scriball.com