Ever heard of the 75/25 rule? When it comes to achieving and maintaining health, it's 25% exercise, and 75% nutrition. That's true, whatever your goal, be it weight loss or athletic performance.
Creating an efficient diet takes careful planning, expert knowledge, and often, a dash of creativity. No one likes to nibble raw carrots or chomp on plain chicken breast for every meal.
Unfortunately, few people have the time or expertise to craft a detailed diet plan, then follow through with smart shopping and meal prep.